So, people have been wondering with the announcement MacDonalds made that they've changed their coffee to Rainforest Alliance what exactly it is?
Not a bad question.... it seems to me after looking into it a bit that it is safe to call the rainforest alliance a fairtrade 'lite' option... it's not quite the ideal... the prices offered aren't the best but they are better than the going rate... and the other little thing that is of great interest is that the company only has to have 30% of it's beans in any container certified to use the label (that smells a little funny).
You can read more about it here.
Look into it... bottom line is it's better than nothing but not the dream... I say, let's live the dream!